Curiosity Amsterdam created a new brand strategy including tone of voice, visual communication, social media presence, and (online) campaigns for one of the most iconic wine brands in the world: JP. Chenet. The strategy rejuvenated the brand as well as its communication, reconnecting it with its target audience.
JP. Chenet has concurred the Netherlands with it’s world renowned wines.The Dutch market is very competitive with many new brands entering the market. The brand needed to emphasise its innovative character it had when it was first introduced. How could JP. Chenet (re)claim its leading position and get stay in the consumers glass.
A brand strategy including tone of voice & visual communication, social media presence & (online) campaigns.
With the new communication strategy, “We make it straight forward”, JP Chenet is reclaiming its leading position within the Dutch wine market. The new and refreshing communication style is creating buzz online as well as offline. Traditional media as well as online blogs are writing about JP. Chenet and the wine is finding its way the the consumer. Most importantly our strategy and work has contributed to the fact that JP. Chenet now belongs to the 5 strongest wine brands in the world. And, the sentiment at large retailers has shifted to very positive creating greater demand .
- Data analysis
- Social Media
- Business consult
Client: Linda Schoemaker
Read about the Picknick Service tour summer 2017 here: JP. Chenet: Bringing the brand closer to the fans