Francois Montand: Ice cold sales



Francois Montand is establishing a position with in the Ice market with its Ice edition. The market is growing very fast with affordable and expensive newcomers entering the market continuously. How can Francois Montand Claim a postion within this competitive market with its Ice edition?


A very distinctive brand strategy translated in a social media presence and a video used on social and for narrowcasting.


Through the newly developed communication strategy Francois Montand has not only claimed its position within the dutch market with rising sales but also unlocked new markets in Europe.


  • Strategy
  • Concept
  • Creative consult
  • Content production
  • Social Media
  • Instore video