Francois Montand: Ice cold sales

 

Question:

Francois Montand is establishing a position with in the Ice market with its Ice edition. The market is growing very fast with affordable and expensive newcomers entering the market continuously. How can Francois Montand Claim a postion within this competitive market with its Ice edition?

Delivery:

A very distinctive brand strategy translated in a social media presence and a video used on social and for narrowcasting.

Results:

Through the newly developed communication strategy Francois Montand has not only claimed its position within the dutch market with rising sales but also unlocked new markets in Europe.

Competences:

  • Strategy
  • Concept
  • Creative consult
  • Content production
  • Social Media
  • Instore video